Whether people browse your site using their smartphone, tablet, or laptop, they expect the same quality of experience. With responsive web design, you can provide that experience by adjusting your website to fit different screen sizes and resolutions. This makes it possible for a wider audience to experience your website without interruption. Furthermore, search engines prioritize responsive websites, so if you are not using a responsive design, your website may not be ranked high enough in search results.
According to Pew Research Center, nearly half of American adults use mobile devices to access the internet. The percentage of users using a mobile device is increasing, with a recent study showing that more than 50 percent of teen smartphone owners say that they use the internet mostly on their mobile device. Meanwhile, 45 percent of young adults say that they use their mobile devices exclusively to access the web. This growth is important for healthcare institutions, as they must cater their sites to this audience.
While desktop usage still dominates the number of web users, the growth of mobile devices is rapidly outpacing desktop usage. According to a study by BroadbandSearch, users spend 203 minutes a day using their mobile devices to access websites. Today's smartphones have processing power that rivals desktop computers, and many are on par with some laptops. They can do just about everything a desktop can do, so it's important for websites to consider this when designing a mobile site.
In the United States, more than half of online purchases are made using mobile devices. More than half of Internet users will make purchases on mobile devices in 2020, according to the report by Merchant Savvy. Mobile devices provide larger screens for browsing websites, and many users prefer them for their convenience and accessibility. Mobile users spend the most time online shopping for movies and video games, while those using mobile devices are more likely to make a purchase.
One of the best ways to boost search engine rankings is to make your website mobile-friendly. Search engines prioritize responsive websites in order to deliver the best user experience possible. This is especially important since the majority of website traffic is generated from mobile devices. Responsive design allows users to browse and read your website easily, so they're likely to spend more time on your site. Google has also made it a priority to design websites that are easy to navigate.
A non-responsive website will frustrate your visitors and cause your dwell time, clickthrough rate, and bounce rate to plummet. These metrics are important in determining your ranking in search engines. With higher rankings comes more traffic and a better chance of being discovered. But responsive websites don't just boost user experience. They also help boost your website's speed, which is another factor that affects website traffic. This can make a big difference for your conversion rates.
Google has made it clear that it prioritizes responsive websites for a variety of reasons. It's also important to note that your website should be fast-loading. Slow-loading pages will drive users away. Google's mobile-first algorithm prioritizes responsive websites. That means that if a user can't access your website quickly enough, they will leave your site and move on to another one. You can improve your site's responsiveness by using Google's Mobile-Friendly Test. If your site is an old one, you'll likely need to revamp the entire site.
